Facebook Inc. withdrew its opposition to a proposed California ballot initiative that would give consumers a range of rights concerning their personal data, including the ability to ask a company to disclose what personal information it collects on users.
Harmeet Dhillon, founder of San Francisco-based Dhillon Law Group, said she expects the ballot measure to pass.
“If passed, [the California Consumer Privacy Act] will alter the economics of the business model. The name of the game is disclosure,” she told Bloomberg Law. Many consumers are “happy to pay for more private services. Others are fine with their data being sold so long as it is disclosed,” she said.